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The Hosts

Josh Boaz, Co-founder of Direct Agents, a digital marketing agency, and Mat Zucker a partner at Prophet, a global growth consultancy, have joined together to launch “Rising,” a bi-weekly podcast celebrating the fast movers in marketing, media, and innovation

Mat Zucker


Mat Zucker is a partner at Prophet, a global growth consultancy, where he co-leads the firm’s Marketing & Sales practice, which includes digital marketing, content and communications.


Mat is a contributor to, hosts the Cidiot podcast about moving from the city to the country and was the creator of The Hindsight Project about careers in the creative and marketing fields.


With 27 years in advertising and marketing, he has also held creative leadership positions at OgilvyOne New York, R/GA and Razorfish. A graduate of Cornell University, Mat started as a copywriter at FCB.

Josh Boaz


Josh Boaz is the co-founder and Managing Director of Direct Agents, a full-service, independent digital marketing agency. As Managing Director, Josh leads the strategic direction of the agency and oversees the client management, media, and operational divisions at Direct Agents.


For over 16 years Josh has advised enterprise-level brands in travel, retail, media, and entertainment for growth and scale of their businesses. He has been at the forefront of strategies for customer acquisition, audience discovery, churn reduction, analytics/attribution, international growth (Japan/South America markets) and more.

Josh is active in the NYC digital and media community and is a frequent industry contributor and thought leader on all things tech related. He is also a member and board member of the Young Presidents Organization (YPO), a global organization of CEO's.

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